Marketing content
Marketing drafts checked against the Bar rules first.
Posts, blog drafts and newsletters in English or Spanish, checked against the Florida Bar's Rule 4-7 advertising rules before anyone can approve them.
Makes money: Steady posts go out Bar-checked, without a compliance review for each one.
The problem
Why it's hard today
Lawyer advertising in Florida has rules most marketing tools do not know: limits on guarantees and unsupported claims, disclaimers on past results, the cost disclaimer on a no-fee promise.
So posting slips, or a post goes out without anyone checking it.
How it works
4 steps, start to finish
- 1
Pick a topic
Topic ideas for your practice, drafted as a social post, reel script, blog post, newsletter or ad copy, in English or Spanish.
- 2
Checked by rule, not by the model
A fixed Rule 4-7 check flags problems such as guarantees, unsupported claims and past results without a disclaimer. Standard disclaimers are added by code.
- 3
Keep a calendar
A content calendar keeps the firm posting on a schedule, with reminders your firm can turn on.
- 4
Approve, then copy or export
A person approves the exact words; copy that fails the check cannot be approved. Publishing is a copy or export by your team.
Approval: Nothing is published by the software. Each item needs a person's approval of the exact text.
Questions
Marketing content: FAQ
Does it post to our social accounts?
No. It produces approved copy for your team to paste or export. It never posts.
Is the compliance check legal advice?
No. Each flag points the reviewing attorney to the rule. The attorney decides, including whether an ad must be filed with the Bar.
Can we write in Spanish?
Yes. Drafts can be written in Spanish or translated with the same facts, and the same check runs on both.
Start with one case. Keep the queue.
Open the sample firm and approve a records request, or set up your own workspace in a few minutes. Your firm signs our BAA in the app before any client records go in.